The following is provided as an example of the different types of
analysis and documentation work done by Fogleman, Rich & Rose Consulting,
and as such, is subject to the firm's standard disclaimer. If you have
an interest in this project or would like additional information, please communicate with
the individual whose contact information is provided at the bottom.
TSI’s high-quality, high yield cartridges satisfy over 40% of the world’s requirements for these cartridges and fit most well known brands such as Hewlitt Packard and Apple. The TSI toner cartridge yields three to four times the number of copies as comparably priced cartridges sold by printer manufacturers, effectively slashing the cost of computerized laser printing.
MARKETPLACE
The world’s aftermarket for laser toner cartridges is enormous, consuming over 100 million units annually, worth an estimated $10 billion. Although huge, this multi billion dollar marketplace has not yet seen the emergence of a dominant player. The reason for this fragmentation of the marketplace is the difficulty that most remanufacturers and recyclers have had of maintaining product quality.
BACKGROUND
Most aftermarket toner cartridge companies are small operations who have focused on recycling existing (OEM) cartridges. Refilling is inexpensive and technically easy, however, the original cartridges were not designed for refilling, thus the failure rate is high and print quality is low. Typically, these companies have a few local customers, thus don’t produce sufficient revenue for growth.
Other, more ambitious efforts have resulted in a few companies manufacturing their own compatible and refillable aftermarket cartridges. These have also been unsuccessful, suffering from severe product reliability problems.
THE SOLUTION
TSI - THE FIRST TRUE HIGH YIELD CARTRIDGE
Using its proprietary, advanced manufacturing techniques and its distinctive "Pink" cartridge, TSI is today producing the highest yielding and most reliable cartridges available in the printer aftermarket. The TSI toner cartridge yields three to four times the number of copies as comparably priced cartridges, while producing a superior image. Certified test results and a rapidly growing number of client testimonials back up these claims.
TSI is rapidly becoming recognized as providing the most advanced, cost efficient and highest quality aftermarket toner cartridge in the business.
CURRENT STATUS & CAPABILITIES
Since commencing operations in mid 1994, management has invested over $500,000 of personal capital, resulting in control of the most advanced toner cartridge technology available in the world today.
In addition, the Company now has:
(1) A complete, operating, manufacturing facility capable of producing up to 30,000 units monthly, while maintaining the highest quality controls in the industry.
(2) Over $350,000 of inventory backed by a sophisticated inventory control and shipping/billing MIS.
(3) Dozens of clients and client test sites ... a team of professional sales reps in the field, and ... the beginning of an explosion of purchase orders.
GROWTH PLAN
In 1995, TONER SYSTEMS INTERNATIONAL will aggressively expand its sales and marketing presence across the United States and Canada and overseas to Latin America, South America, Europe and Australia.
The North American marketing effort is aimed at large corporate buyers such as Insurance and Healthcare companies as well as Government users. Internationally, as the current crop of office printers ages, the OEM’s target the third world markets with reconditioned printers, greatly enhancing TSI’s international appeal.
FINANCIAL PLAN
In order to finance the expansion of TSI, management seeks to raise $5 million. Funds will be used exclusively to increase inventory and fuel sales promotions. As the Company has no debt, management is confident that the Company can profitably absorb this amount of capital. Because TSI projects such high cash flows (once ongoing customer testing is completed), management feels that the Company may be suitable for convertible debt capitalization.
THE RIGHT TEAM - THE RIGHT TIME
TSI has an experienced, hands-on management team in place supported by a well researched Business Plan. The Company has management depth and talent in cash and budget control, information systems, product design, manufacturing and production. Market conditions are ideal and Toner Systems is perfectly positioned to realize management’s fundamental goal of being ...